Heart swaps jingles for rhythms in £1m ad push

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Heart swaps jingles for rhythms in £1m ad push

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02-09-08, 05:21 PM

Gedsta

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Heart swaps jingles for rhythms in £1m ad push

London’s Heart 106.2 is replacing its on-air jingles with specially composed “rhythmic” musical tracks as parent Global Radio ploughs a record £1m into a major integrated advertising campaign to promote the station.

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