Heart swaps jingles for rhythms in £1m ad push

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Heart swaps jingles for rhythms in £1m ad push

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15-09-08, 11:50 PM

Gedsta

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Join Date: Jun 2007

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Heart swaps jingles for rhythms in £1m ad push

London?s Heart 106.2 is replacing its on-air jingles with specially composed ?rhythmic? musical tracks as parent Global Radio ploughs a record £1m into a major integrated advertising campaign to promote the station.

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